How Danone embraced market localization with social listening
Rolling out a global strategy for social media is a futile pursuit when it comes to Asia, according to Benjamin Duvall, the chief evangelist officer of social media intelligence company Linkfluence.
As local social media platforms step up to compete with global giants, brands must localize their social media approach for the market they are targeting. Even a regional approach is unlikely to be a success.
Brands need a special approach to maintain both consistency and relevance. In the case of French dairy multinational Danone – a client of...