The Advertising and Marketing Industry
Over the past several years, growth in ad spending in Japan has been moving in a narrow range of 1–2% in both the plus and minus territories. Growth in spending on the traditional mass media - newspapers, magazines, TV and radio - has been markedly sluggish, while the ad revenues for many new media - the Internet, free papers/magazines, out-of-home advertising (OOH) - have been growing briskly. But the war for advertising money between the old and new media is far from over.
THE AD MARKET IN 2007
1 Lackluster...