Infiniti Qx56: Official Partner of Emmy Awards

Luxury car rivals outspent Nissan's Infiniti by 50% so it wanted to gain maximum return from its sponsorship of the annual US TV Emmy Awards.

Infiniti Qx56: Official Partner of Emmy Awards

Agency: OMD U.S.Client: InfinitiProduct: InfinitiQX56

Objectives

Infiniti, a subsidiary of Nissan, is significantly outspent in media by its competitors in the luxury auto category – by at least 50% year after year.1 As such, we were tasked with finding a way to stand out from the competition in an inventive and thematically-relevant way. Infiniti became the Official Automotive Partner of the Academy of Television Arts & Sciences (The Academy) for the 62ndPrimetime Emmy® Awards on NBC. The Primetime Emmys are considered the television equivalent...

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