Global Marketing Index, February 2013: Global marketing budgets rise further

February's Global Marketing Index shows headline growth across all regions.

Global Marketing Index, February 2013: Global marketing budgets rise further

Suzy YoungWarc

  • Headline GMI continues to show growth in all global regions
  • The index of global trading conditions records its highest value since April 2012
  • Staffing levels rise in all regions
  • Marketing budgets in Asia Pacific show growth for the first time since October 2012

The outlook for global marketers continues to improve, according to the latest data from Warc's Global Marketing Index.

Combines data for trading conditions, marketing budgets and staffing. Above 50 = generally improving; below 50 = generally declining

The headline GMI measure – which takes...

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