Global Marketing Index, July 2012: European pessimism hits global marketing budgets

July 2012 results from Warc's Global Marketing Index, a monthly indicator of the state of the marketing industry, which tracks trading conditions, staffing levels and budgets.

Global Marketing Index, July 2012: European pessimism hits global marketing budgets

Suzy Young

  • Marketers in the Americas have the most upbeat outlook
  • Global trading conditions hit a low point in July but remain positive
  • Staffing levels are still increasing, but the rate of recruitment slows once again

Marketing budgets were cut again in July, data from Warc’s latest Global Marketing Index show. Despite this latest monthly drop, it is encouraging to note that overall conditions have not worsened since last month: the July index shows a reading of 47.5, largely stable from June’s 47.3....

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