AT&T uses mobile to activate stadium sponsorship
Stephen WhitesideWarc
Fans of the Dallas Cowboys only need a few things to hand when settling into their seats at the AT&T Stadium: a beer, a hotdog and – perhaps most importantly – their cellphone.
"Your phone … is about as endemic to the activity these days as it gets," Mark Wright, AT&T's vp/media and sponsorships, told delegates at IEG's 2015 Sponsorship conference in Chicago. "Everyone seems like they have their phone out, and they're looking for that next piece of juice in terms of content or a picture that they send...