Personal privacy and consent marketing: The new competitive battleground?

This report addresses the issue of privacy in data collection methods, arguing that it is a key concern for many consumers.

Personal privacy and consent marketing: The new competitive battleground?

Lena RolandWarc

Underhand tracking, hacked passwords, clandestine email surveillance, data breaches, endless tweaks to Facebook's 'Data Use' policy and the recent National Security Agency (NSA) scandal have brought privacy issues to the fore.

Who owns consumer data? Who has access to it? Where is it stored? Can it be deleted? These were some of the questions raised at a recent breakfast briefing about the future of personal data hosted by Trajectory Partnership, the London-based consumer insight and futures consultancy.

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