Warc Briefing: Mobile
Definition:Mobile campaigns are communications designed to engage consumers using a mobile device or network.
Quick facts
- Almost half (45%) of total time spent on the mobile web is spent on Facebooki.
- More than three in four people on earth – 4.6 billion at the end of 2009 – use mobile phonesii.
- Globally, one in two mobile users would accept receiving ads in return for being able to listen to songs for free on their phonesiii.
History and future outlook
With people more attached to their phones than...