Fan-first sports platforms
Anna DalzielMomentum Worldwide
A new global study has found that most sports fans would be receptive to increased levels of sports sponsorship if brands were to act more like fans themselves, enhancing the fan experience of shared loyalties and passions and making meaningful connections.
Sports Marketing
This article is part of a collection of articles on how to engage with fans through sports marketing. Read more.
We recently conducted global research examining the new dynamics of fan relationships, and how those dynamics can be leveraged for brand trust, health and value.
The research found...