Newcastle Brown Ale: If we made it

This case study explains how Newcastle Brown Ale, the beer brand, applied its 'no bollocks' approach to advertising during the Super Bowl build-up in the US.

Newcastle Brown Ale: If we made it

Droga5

Summary

OUR BRAND IS

'No Bollocks.' Blatantly honest, no-frills beer brand for guys who are tired of being pandered to.

OUR CHALLENGE WAS

We don't have the budget for broadcast. Our target is a digital native. We had to go where he is.

OUR OPPORTUNITY WAS

The Super Bowl: The biggest marketing event of the year: so full of bollocks and marketing trickery, it was begging for a 'No Bollocks' treatment.

OUR STRATEGY WAS

Take the cliches, take the lame media tactics and turn them upside down to break through.

OUR CREATIVE...

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