Anto' Peeled Tomatoes: Dal sole di Napoli

This case study describes how Anto', the Italian canned food brand, redesigned its packaging to stand out from the competition in both national and international markets.

Anto' Peeled Tomatoes: Dal sole di Napoli

Agency: Casa RexClient: Italian Food WorldwideBrand: Anto'Category: Packaging: Branded food

Executive summary

Anto' is a traditional Italian canned food brand launched by Italian Food Worldwide in 2011.

The impact of the economic downturn in Europe has influenced purchase patterns amongst consumers by pushing them towards canned/ preserved food products, leading to increased growth in the canned food sector of the market. Whilst this means bigger sales opportunities, it also means more competition, especially for a new small company.

Anto's existing packaging lacked a distinctive identity and...

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