Warc Consensus Ad Forecast: Prospects decline for global adspend

Suzy Young and Stephen Whiteside

Details findings from Warc's latest Consensus Ad Forecast.

Warc Consensus Ad Forecast: Prospects decline for global adspend

Suzy Young and Stephen Whiteside

Click here to access Warc's Consensus Forecast page, including links to the full datasets

Prospects for the advertising industry are in decline, as just two of the 13 key global markets have avoided a downgrade in their growth estimates for 2012, Warc's latest Consensus Ad Forecast has revealed.

According to the Consensus Ad Forecast, the UK and Japan were the only nations where the trading outlook has improved since April. They are now pegged to witness expansions of 3.4% and 3.3% in turn during 2012, up...

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