Social marketing that works: Insights from Facebook, Foursquare and Twitter
On the same day that Facebook announced it had topped one billion users, Sheryl Sandberg, Chief Operating Officer, appeared before an audience at the Interactive Advertising Bureau's (IAB) 10th-annual MIXX Conference to make the case for the social network as a marketing platform.
Photo: Doug Goodman
Appearing onstage with Sandberg was Marc Andreessen, General Partner of venture capital firm Andreessen Horowitz, best known as the co-founder of Netscape, who preached to the digital choir when he observed: "Most of the marketing money is trapped on the wrong side...