Global Marketing Index, April 2014: Marketer confidence rises as mobile spend is set to rocket

This article summarises the results of Warc's Global Marketing Index (GMI) for April 2014.

Global Marketing Index, April 2014: Marketer confidence rises as mobile spend is set to rocket

Suzy YoungWarc

  • Headline GMI up 1.1 points against March and 1.8 points year-on-year to record 58.3 in April
  • Planned mobile spend is set for strongest growth in over two years, with index gains across the board
  • Trading conditions in the Americas return to highs of April 2012, while Europe remains steadfast amidst uncertainty in Ukraine

Global marketing budgets continued to rise into the second quarter of 2014, underpinned by...

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