Measure design's contribution to business growth

This article argues that design is very important for business success, and is a major factor in a company's growth or decline.

Measure design’s contribution to business growth

Joanna SeddonOgilvyRED

Design, from product packaging to corporate identity, can make or break a business, but is too often viewed as an indulgence, rather than a vital investment in the brand. Its value has been difficult to measure. Here, Joanna Seddon of OgilvyRED outlines the business case for design and how its RoI can be measured to help change corporate attitudes.

Brand design for business growth

This article is part of a collection of articles on how design can have an impact on a business' fortunes. Read more.

Design matters for...

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