Avoiding common pitfalls: How to connect with Indian audiences online
Four hundred million. The words don't seem to do the number justice. Four hundred million is roughly 6% of the world's population – and nearly (80%) the population of North America. Four hundred million is also, according to IAMAI, the number of internet-connected human beings in India as of the end of 2015, making India the 2nd largest internet nation in the world behind China.
Internet connectivity brings with it a wide variety of consequences and opportunities. It puts the vast majority of human knowledge at people's fingertips,...