Six tips to optimize video for mobile viewing in Asia
Ratan Malli Head of Strategy and Analytics JWT APAC
Despite the hype around the newest technology, one thing is clear in Asia: most of the online content consumed, and advertising investment buzz, is around video.
While the nature of commercials has not changed much since the halcyon days of prime time television, the environment in which they are viewed has. More than half of all video content is now being viewed on online in Asia, and particularly on mobile devices.
Despite mobile emerging as the dominant platform for viewing...