How Starwood hosts a customer-centric mobile experience

Stephen Whiteside

This event report explains how Starwood, the hotel company, uses a mobile app to provide a better experience for customers.

How Starwood hosts a customer-centric mobile experience

Stephen WhitesideWarc

Hotels know all about demanding customers. Or so they thought until technology got in the way: as more of the travel experience has shifted onto mobile, customers have come to believe they deserve the highest level of service the instant they open an app.

"Our guests expect insane things from us: They want something every 10 minutes," Arlie Sisson, associate director/mobile product strategy, Starwood Hotels & Resorts, told delegates at the Association of National Advertisers' (ANA) Mobile First, Mobile Everywhere conference in New York.

"There's a lot that you can...

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