Point of View: Paying attention

Faris Yakob

This article argues that content marketing and traditional advertising are fundamentally opposed, because though the production systems may look similar, they have very different purposes.

Point of View: Paying attention

Faris YakobGenius Steals

One of my predictions for 2015 was that it would be the year that content about content marketing would surpass all other forms of content.

I stand by that and am doing my part to make it true with this very article. But if you look at the Google Search Trends, 2013 was the growth year, and 2014 and 2015 (according to Google's projections) will be a plateau of interest in content marketing.

This suggests that the idea has achieved some kind of maturity. That content marketing has become a thing....

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