Food advertising – super-downsize me?
Roderick White
In the introduction this Admap report on food advertising (October 2006), Roderick White briefly discusses the main issues currently facing the food and drink industry. In particular he looks at food marketing to children, the continuing popularity of diets and 'healthy' ingredients and the promise of 'functional foods'.
Other articles featured in this Admap October 2006 report on food advertising:
| Marie Laver |
| Roger Smith |
|