7 steps to success with online video

This article explores techniques and ideas that can make an online video relevant in a saturated online context.

7 steps to success with online video

Ian ForresterUnruly

As video content proliferates, the viewing and sharing of ads is in steep decline. Ian Forrester of Unruly outlines the key ways to get your ads noticed, including brand authenticity, emotional content, agility and personalization.

Budweiser: the intense evocation of warmth, happiness and amazement of 'Lost Dog' caused it to become the most shared ad of the Super Bowl in 2015

In many ways, video advertising could not be in better health, with many metrics reflecting the meteoric rise of the video format. The number of brand videos released is...

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