The Warc Blog

The Warc Blog

Solving old problems in new ways: Debbie Weinstein on the role of tech in comms planning
 
Posted by: Debbie Weinstein, Managing Director, Brand Solutions & Innovations, EMEA, Google
 
Debbie Weinstein

Debbie Weinstein is Director, Brand Solutions & Innovations (EMEA) at Google. This year, she will appear at Warc's Future of Strategy event at Cannes 2016

Warc's case study editor, Lucy Aitken, interviewed her earlier this month.

More...

Subjects: Digital, Marketing, Warc conferences

16 June 2016 17:32

Is the lure of shiny new technology killing strategy?
 
Posted by: Guest blog
 
Guest blog

This guest post is by John Ounpuu who is co-founder of Modern Craft, a digital strategy agency . @jounpuu

Econsultancy recently published a detailed report on Marketing Budgets in 2016. According to its authors, the report is "a bellwether for the health of the marketing industry." This 54-page document contains the word "strategy" a grand total of (wait for it) once.

It's a sign of the times. Because, these days, strategy seems to be falling out of fashion. But why?

More...

Subjects: Digital, Advertising, Media

16 June 2016 11:00

AI and WeChat
 
Posted by: Edward Bell, CEO, FCB Greater China
 
Edward Bell

Stephen Hawking, among others, has said that artificial intelligence (AI) is the beginning of the end. The end for us, anyway. I must say that I am inclined to agree. Recently, a futurist was telling me that D-Wave, the quantum computing system from Google and NASA, is one million times faster than the fastest computer today. And that IBM's cognitive learning labs are self-learning without any human direction needed. They will be the future of trading and a great many other things.

More...

Subjects: Digital, Data, Media

01 June 2016 15:37

New on Warc: How to maximize your digital ROI
 
Posted by: James Aitchison, Director, Warc
 
James Aitchison

The latest content on Warc includes new insights on digital ROI, brand growth and the rise of crowdfunding. There's also new analysis on the Warc 100 plus case studies from the Warc Prize for Innnovation and the ARF Ogivly Awards.

Sign up here to receive content updates like this by monthly email.

More...

Subjects: Advertising, Digital, Awards

12 May 2016 16:09

Of fiction and funnels
 
Posted by: Faris Yakob, Co-founder, Genius Steals
 
Faris Yakob

I was recently speaking at a Google event in Sydney. The topic I was asked to speak on was 'Digital storytelling', so let me tell you a tale.

Humans love stories. We use them to make sense of the world. When we cannot understand something, we use stories to explain it to ourselves, and each other. Stories are everywhere because everything is literally complex, the product of many things interoperating and creating endlessly emergent effects.

More...

Subjects: Advertising, Digital, Consumers

26 April 2016 10:23

How this year's Warc winners can raise the bar for social marketing
 
Posted by: Guest blog
 
Guest blog

This guest post is from Mobbie Nazir, Chief Strategy Officer at We Are Social

This year I have the pleasure of once again judging the Warc Prize for Social Strategy, the Prize designed to recognise work from all over the world that uses social ideas to drive business results. Last year's brilliant, diverse winners proved just how much social marketing has evolved. In fact the work was so diverse it was difficult to distinguish a clear set of "best practice principles" - which is partly because the category is moving so fast but also partly because social has the power to impact so many different aspects of a brand's business. From marketing to product and service innovation to customer service.

More...

Subjects: Digital, Marketing, Media

25 April 2016 12:27

DOOH's "virtuous cycle"
 
Posted by: Stephen Whiteside, Reports Editor, Warc
 
Stephen Whiteside

Digital out-of-home (DOOH) is set to benefit from a "virtuous cycle" as new technologies and capabilities connect screens and locations with smartphones, beacons and even virtual reality, according to a recent report from the IAB.

More...

Subjects: Digital, Media, Advertising

20 April 2016 11:27

Themes from Facebook's F8 Conference: Bigger than bots
 
Posted by: Guest blog
 
Guest blog

By Matthew Payne, head of creative technology, We Are Social

Mark Zuckerberg opened this week's Facebook F8 with a clear dig at Donald Trump and his anti-immigration stance. His message set the tone for the event - it was one of opening up and connecting the world, not of blocking expression - "instead of building walls we can help build bridges". The Facebook CEO's view is that we're one global community and we're all better off for it. There was a lot to get excited about at F8 - 360 VR cameras, Chatbot engines, Sponsored messaging ads, developer kits, more. But here are the themes and developments that stood out for me this year.

More...

Subjects: Media, Digital

15 April 2016 15:42

Native advertising seen positively, but challenges remain
 
Posted by: Anna Hamill, Asia Editor, Warc
 
Anna Hamill

Marketers across Asia-Pacific have a positive view of native advertising, with 67% enthusiastic about the opportunities it offers. Investment into native advertising is also set to rise significantly in the next five years as the medium matures.

A Warc & King Content survey of more than 300 advertising and marketing professionals across 16 Asia-Pacific countries revealed insights into how native advertising is being used, the biggest challenges marketers face, and thoughts on the future of the medium. Respondents included brand owners, creative and media agencies, media owners and content experts among others. 

More...

Subjects: Advertising, Digital, Data

15 April 2016 12:15

New on Warc: How to maximize your digital ROI
 
Posted by: James Aitchison, Director, Warc
 
James Aitchison

The latest content on Warc includes new insights on digital ROI, brand growth and the rise of crowdfunding. There’s also new analysis on the Warc 100 plus case studies from the Warc Prize for Innnovation and the ARF Ogivly Awards.

More...

Subjects: Advertising, Awards, Digital

06 April 2016 16:03

Older
   
 
 

Blog Search

Archives

  • 2016
    • June (15)
    • May (10)
    • April (17)
    • March (16)
    • February (13)
    • January (12)
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010