The Warc Blog

The Warc Blog

Of fiction and funnels
Posted by: Faris Yakob, Co-founder, Genius Steals
Faris Yakob

I was recently speaking at a Google event in Sydney. The topic I was asked to speak on was 'Digital storytelling', so let me tell you a tale.

Humans love stories. We use them to make sense of the world. When we cannot understand something, we use stories to explain it to ourselves, and each other. Stories are everywhere because everything is literally complex, the product of many things interoperating and creating endlessly emergent effects.


Subjects: Advertising, Digital, Consumers

26 April 2016 10:23

How this year's Warc winners can raise the bar for social marketing
Posted by: Guest blog
Guest blog

This guest post is from Mobbie Nazir, Chief Strategy Officer at We Are Social

This year I have the pleasure of once again judging the Warc Prize for Social Strategy, the Prize designed to recognise work from all over the world that uses social ideas to drive business results. Last year's brilliant, diverse winners proved just how much social marketing has evolved. In fact the work was so diverse it was difficult to distinguish a clear set of "best practice principles" - which is partly because the category is moving so fast but also partly because social has the power to impact so many different aspects of a brand's business. From marketing to product and service innovation to customer service.


Subjects: Digital, Marketing, Media

25 April 2016 12:27

DOOH's "virtuous cycle"
Posted by: Stephen Whiteside, Reports Editor, Warc
Stephen Whiteside

Digital out-of-home (DOOH) is set to benefit from a "virtuous cycle" as new technologies and capabilities connect screens and locations with smartphones, beacons and even virtual reality, according to a recent report from the IAB.


Subjects: Digital, Media, Advertising

20 April 2016 11:27

Themes from Facebook's F8 Conference: Bigger than bots
Posted by: Guest blog
Guest blog

By Matthew Payne, head of creative technology, We Are Social

Mark Zuckerberg opened this week's Facebook F8 with a clear dig at Donald Trump and his anti-immigration stance. His message set the tone for the event - it was one of opening up and connecting the world, not of blocking expression - "instead of building walls we can help build bridges". The Facebook CEO's view is that we're one global community and we're all better off for it. There was a lot to get excited about at F8 - 360 VR cameras, Chatbot engines, Sponsored messaging ads, developer kits, more. But here are the themes and developments that stood out for me this year.


Subjects: Media, Digital

15 April 2016 15:42

Native advertising seen positively, but challenges remain
Posted by: Anna Hamill, Asia Editor, Warc
Anna Hamill

Marketers across Asia-Pacific have a positive view of native advertising, with 67% enthusiastic about the opportunities it offers. Investment into native advertising is also set to rise significantly in the next five years as the medium matures.

A Warc & King Content survey of more than 300 advertising and marketing professionals across 16 Asia-Pacific countries revealed insights into how native advertising is being used, the biggest challenges marketers face, and thoughts on the future of the medium. Respondents included brand owners, creative and media agencies, media owners and content experts among others. 


Subjects: Advertising, Digital, Data

15 April 2016 12:15

New on Warc: How to maximize your digital ROI
Posted by: James Aitchison, Director, Warc
James Aitchison

The latest content on Warc includes new insights on digital ROI, brand growth and the rise of crowdfunding. There’s also new analysis on the Warc 100 plus case studies from the Warc Prize for Innnovation and the ARF Ogivly Awards.


Subjects: Advertising, Awards, Digital

06 April 2016 16:03

The Age of Conversation
Posted by: Gareth Kay, Co-founder, Chapter
Gareth Kay

About a dozen years ago, we began to talk about the age of conversation as the web evolved to enable us to spend more time on platforms that connected people together rather than the one-way questioning of information that characterised the nature of the early web. It was a dramatic shift in our relationship with the web and had a significant impact on marketing but this shift is likely to feel far smaller than the real age of conversation we are entering now - the era of the conversational interface.


Subjects: Digital, Brands, Consumers

05 April 2016 10:24

What does 'good' look like? - Warc Prize for Social Strategy
Posted by: Guest blog
Guest blog

Rob Blackie is Director of Social at OgilvyOne and is on the judging panel for the Warc Social Prize 2016

The range, depth and ambition of social is expanding rapidly, so this is an exciting time to be in the industry, even if we all constantly have to race to keep up with the speed of change.

As a judge for the Warc Prize for Social Strategy, I’m longing to see what award entries will teach me about the state of social this year.


Subjects: Awards, Digital, Marketing

04 April 2016 17:00

It's time to really get personal...
Posted by: Guest blog
Guest blog

This guest post is by Nick Evans, Marketing Practice Director at Jaywing

At one point, all marketing was personal. Your bank manager, door-to-door salesman and butcher all knew their customers by name and treated them as individuals. Then, with the dawn of direct marketing, marketers began relying on more efficient mass-marketing techniques to deliver a singular message, firstly via mail and then through a variety of digital channels.


Subjects: Digital, Advertising, Consumers

04 April 2016 15:26

Three big themes (and four helpful tips) from SXSW
Posted by: Joseph Clift, Product Manager, Warc
Joseph Clift

SXSW Interactive is one of marketing and tech's biggest trade shows, with over 30,000 attendees.(Warc was there this year too, and you can read our reporting from the event here.) But, of course, not everybody who wants to go, gets to go. Luckily, the Global Academy of Digital Marketing (GADM) and Karmarama, the creative agency, was on hand with a London-based event of its own, SXSW Hangover, that was held in London last week and recapped some of the festival's big themes.


Subjects: Advertising, Digital, Media

01 April 2016 16:22


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