The Warc Blog

The Warc Blog

The Next Rembrandt
 
Posted by: Joseph Clift, Product Manager, Warc
 
Joseph Clift

It's one of the most-awarded - and most talked-about - campaigns of this year's Cannes Lions. 'The Next Rembrandt', a project for Dutch bank ING from JWT Amsterdam, used a great insight, machine learning and 3D printing to make an all-new painting from the 17th century old master, Rembrandt van Rijn. And the work picked up two Grands Prix at the Palais des Festivals last month.

More...

Subjects: Data, Marketing, Awards

21 July 2016 17:17

Social Prize shortlist: HSBC, Halifax, Emirates NBD, and Mastercard
 
Posted by: Lucy Aitken, Case Study Editor, Warc
 
Lucy Aitken

Four out of the 30 shortlisted papers for this year's Warc Prize for Social Strategy were from financial services brands. For a sector renowned for uninspiring advertising, that's a pretty good result. Perhaps what's more surprising is that the four campaigns could not be more different, incorporating an insight-driven database, a content-rich campaign designed to simplify finance, a push for student accounts and a nudge to get thinking about your retirement years.

More...

Subjects: Awards, Digital, Advertising

11 July 2016 16:51

Highlights from the Effies North America 2016
 
Posted by: Warc
 
Warc

This year's North American Effie Awards bestowed its top prize to Moms Demand Action, the US pressure group for gun control, for its 'Groceries not guns' campaign.

Read the Grand Effie and a selection of 25 other winning case studies.

But if you only have time to read a few of them, then here are my recommended highlights.

More...

Subjects: Awards, Advertising

24 June 2016 16:43

Three things I want to see at this year's Warc Prize for Asian Strategy
 
Posted by: Andreas Krasser, Head of Strategy & Innovation, DDB Group Hong Kong
 
Andreas Krasser

To say that I am very honored judging the 2016 Warc Prize for Asian Strategy would certainly be an understatement - not just because of the extremely humbling panel of fellow judges, but also because I personally hold a great deal of this award. After all, it's Asia's first dedicated competition rewarding great strategic marketing thinking from the region.

More...

Subjects: Awards, Advertising

21 June 2016 15:57

Jim DeLash on the Warc Media Awards: "'context' is the word of the day"
 
Posted by: Jim DeLash, Director, Multi-channel marketing, Glaxosmithkline
 
Jim DeLash

Jim DeLash is Director, Multi Channel Marketing Execution, at GlaxoSmithKline US, and a judge on the channel integration panel for Warc's Media Awards.

The following interview was undertaken by Lucy Aitken, who is case study editor at Warc.com.

More...

Subjects: Awards, Media

06 June 2016 17:11

New on Warc: How to maximize your digital ROI
 
Posted by: James Aitchison, Director, Warc
 
James Aitchison

The latest content on Warc includes new insights on digital ROI, brand growth and the rise of crowdfunding. There's also new analysis on the Warc 100 plus case studies from the Warc Prize for Innnovation and the ARF Ogivly Awards.

Sign up here to receive content updates like this by monthly email.

More...

Subjects: Advertising, Digital, Awards

12 May 2016 16:09

Warc 100: The brain's take on the world's best campaigns
 
Posted by: Guest blog
 
Guest blog

This post is written by Heather Andrew, CEO UK of Neuro-Insight.

The Warc 100 provides a fascinating cross-section of the breadth and depth of effective, creative work from around the world. This year's top five campaigns are no exception: winners of 2016's honours include campaigns that utilise a bedtime story, military codebreaking game and displays of deformed vegetables.

Different as they are, these campaigns all demonstrate how to engage audiences and inspire them to action. One of the features that they have in common is an understanding of the role of creative messaging on subconscious processes like emotional and memory response.

More...

Subjects: Awards, Advertising, Brands

13 April 2016 16:56

New on Warc: How to maximize your digital ROI
 
Posted by: James Aitchison, Director, Warc
 
James Aitchison

The latest content on Warc includes new insights on digital ROI, brand growth and the rise of crowdfunding. There’s also new analysis on the Warc 100 plus case studies from the Warc Prize for Innnovation and the ARF Ogivly Awards.

More...

Subjects: Advertising, Awards, Digital

06 April 2016 16:03

What does 'good' look like? - Warc Prize for Social Strategy
 
Posted by: Guest blog
 
Guest blog

Rob Blackie is Director of Social at OgilvyOne and is on the judging panel for the Warc Social Prize 2016

The range, depth and ambition of social is expanding rapidly, so this is an exciting time to be in the industry, even if we all constantly have to race to keep up with the speed of change.

As a judge for the Warc Prize for Social Strategy, I’m longing to see what award entries will teach me about the state of social this year.

More...

Subjects: Awards, Digital, Marketing

04 April 2016 17:00

Highlights from the 2016 ARF Ogilvy Awards: Targeting the 91%, stopping violence, and changing the national conversation
 
Posted by: Sam Peña-Taylor, Editorial Assistant, Warc
 
Sam Peña-Taylor

"As far as I know," David Ogilvy said, "I’m the only creative genius who started his career in research."

The ARF David Ogilvy Awards celebrate the extraordinary and creative use of research in powering effective advertising. Following the ceremony on Wednesday night in NYC, the 17 case studies are now live for Warc subscribers to browse here. These winners have proved a keen understanding of the part research plays in crafting ideas that resonate with people. If you’re pressed for time, we recommend that you start with these.

More...

Subjects: Awards, Advertising

17 March 2016 12:29

Older
   
 
 

Blog Search

Archives

  • 2016
    • July (12)
    • June (16)
    • May (10)
    • April (17)
    • March (16)
    • February (13)
    • January (12)
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010