The Warc Blog

The Warc Blog

If not Warc - what? If not now – when?
 
Nicola Tillin, Commercial Director, EMEA, Warc
 
Nicola Tillin

Here at Warc we have clients from the full spectrum of the global advertising community – agencies of all types and sizes, network and independent; research agencies; brand consultancies; market research firms; media owners and agencies; academics institutions and brand owner advertisers.

One of the most interesting parts of my job here at Warc is building relationships with our new subscribers, working with them to understand what their priorities are and showing how Warc can help.

Warc’s Global Marketing Index (which records marketers’ monthly expectations for trading conditions, marketing budgets and staffing levels) indicated a 7 month low for the combined results. But, when looking solely at the data on global marketing budgets, after 6 months of continuous improvement in confidence, the July report saw its 2nd consecutive month decline. 


Source: Warc Data via www.warc.com/gmi, published in association with World Economics


Source: Warc Data via www.warc.com/gmi, published in association with World Economics

Over the last couple of weeks I’ve been working with some of the insights & marketing teams at our newest clients  and our experience reflects the results of the GMI – budgets in general, let alone those available to invest in services like Warc are still tight and are being scrutinised at every turn.

Insights Directors and CMOs are needing to be really confident about getting a return before investing, so it was particularly interesting to hear from our newest clients about what made them decide to take the plunge and subscribe to Warc now:

“Warc is a great source of articles, case studies, data, insight and evidence and I encourage my Insights team to use it regularly.

“The Warc Plus service is excellent for answering specific questions and highlighting the must-read content - making the whole research process quicker and easier.” 

“Warc is great for helping you provide smart, relevant and timely insights  - particularly when deadlines are tight.”

Alison Finnegan, Director of Insight, Immediate Media

“Warc should be a one stop portal for all projects you work on- it supplies a wealth of contextual market information.”

Insight Manager, Media Owner – UK

“I’m working in Market Research - specifically customer satisfaction and ad and brand tracking. This is my first time as Warc subscriber and I can see how Warc can help”

Market Research Manager, UK-based Brand Owner/Advertiser – Financial Services

“I had a quick look through and it was very comprehensive. To be honest, I didn't expect such a prompt response!”

Senior Marketing Manager, Dubai-based Brand  Owner/Advertiser

And the praise isn’t just from new clients – our long-standing users value Warc as highly as ever:

“Warc is just the best for the latest, great marketing content and thinking – efficient and user friendly. Brilliant service too!”

Claudia Mercer, Knowledge Manager, Brand Learning

It’s great to see that our clients continue to see the value in Warc and that new clients are turning to us for help in making their marketing spend work harder - using our content, trends and analysis to make the smartest decisions they can.

These remain challenging times for our clients and we’re just glad to be one of the ways they’ve chosen to deal with those challenges.

To take a look at Warc or to receive a full copy of the July Global Marketing Index, please just email me – nicola.tillin@warc.com or go online and request trial access.



Subjects: Data, Marketing, Consumers

19 July 2013 15:33
 

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