The Warc Blog

The Warc Blog

Warc journals make advertisers smarter
Tom Bristow, Assistant Data Editor, Warc
Tom Bristow

Warc journals make advertisers smarter

This year's Cannes Lions festival was a bonanza of prize giving for the advertising industry's best work – some of which is featured on Warc. But it's not just the end product of a campaign that deserves recognition of quality; good ads are crafted from a raw material of hard thinking and fresh research. Warc provides a great deal of that raw material through its website, not least in the content of the three journals we publish. And this year all three have been endorsed by Thomson Reuters' Impact Factor: one of the leading indicators of the quality of a publication's output.

An Impact Factor is essentially an average of how often each of a publication's articles are being cited in new academic research. A good score is a sign to academics, practitioners and researchers that their hard work will get read, and used.

The International Journal of Advertising (IJA, published for the Advertising Association) has done especially well, jumping to 2.3, from 0.8 in 2008; the Journal of Advertising Research (JAR, for the Advertising Research Foundation) has risen to 1.8, from 0.6 in 2008 and the International Journal of Market Research (IJMR, for the Market Research Society) has also improved. Content in Warc journals is being read and used widely.

It is pieces such as 'Real Women on Real Beauty: perceptions of Dove's Campaign for Real Beauty' in IJA, 'The Power of a Like: How Brands Reach Fans through Social-Media Marketing' in JAR and 'Personal aspirations and the consumption of luxury goods' in IJMR have been most popular on Warc, and are being used by experts to make advertising smarter.

So everyone can have a good look at the content Warc publishes, we've made the articles linked to in this blogpost free to read.

If you want to know more about our journals, you can also check them out in the Warc Store.

Subjects: Marketing

12 July 2013 17:20

There are 0 comments on this blog

(Want to have your say? Add your Comment)

Comments IconAdd your comment here:
Email :  
Forename :  
Surname :  
RadEditor - HTML WYSIWYG Editor. MS Word-like content editing experience thanks to a rich set of formatting tools, dropdowns, dialogs, system modules and built-in spell-check.
RadEditor's components - toolbar, content area, modes and modules
Toolbar's wrapper  
Content area wrapper
RadEditor's bottom area: Design, Html and Preview modes, Statistics module and resize handle.
It contains RadEditor's Modes/views (HTML, Design and Preview), Statistics and Resizer
Editor Mode buttonsStatistics moduleEditor resizer
RadEditor's Modules - special tools used to provide extra information such as Tag Inspector, Real Time HTML Viewer, Tag Properties and other.

Blog Search


  • 2015
    • November (16)
    • October (16)
    • September (16)
    • August (14)
    • July (18)
    • June (18)
    • May (23)
    • April (19)
    • March (21)
    • February (20)
    • January (16)
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010