The Warc Blog

The Warc Blog

Infographic: Are you taking social seriously?
Katherine Kam, Designer and Production Editor, Warc
Katherine Kam

Last year, we saw the majority of advertising campaigns feature some use of social media. No longer a niche channel, brands have taken to Facebook, Twitter and Weibo with enthusiasm, trying to engage in stronger relationships with their customers. But is it worth it?

Here at Warc, we recently analysed almost 800 campaign case studies for our Seriously Social trends report. Amongst our findings, we discovered that the presence of social media is no guarantee of advertising effectiveness. From those that have shown excellent social use, we've distilled the important lessons that you should apply to your future campaigns.

Are you taking social seriously
Most recent cases on Warc featured a social media element
But cases featuring social media were a lower % of gold award winners than of all cases
Four things that marketers should take seriously when planning a social media campaign
Top 15 social brands
Facebook is most mentioned site in Warc social cases
Want more insights?

This infographic was created using content from the Warc Trends Seriously Social report.
Not a subscriber? You can download the sample version.

Subjects: Digital

18 February 2013 11:12

There are 0 comments on this blog

(Want to have your say? Add your Comment)

Comments IconAdd your comment here:
Email :  
Forename :  
Surname :  
RadEditor - HTML WYSIWYG Editor. MS Word-like content editing experience thanks to a rich set of formatting tools, dropdowns, dialogs, system modules and built-in spell-check.
RadEditor's components - toolbar, content area, modes and modules
Toolbar's wrapper  
Content area wrapper
RadEditor's bottom area: Design, Html and Preview modes, Statistics module and resize handle.
It contains RadEditor's Modes/views (HTML, Design and Preview), Statistics and Resizer
Editor Mode buttonsStatistics moduleEditor resizer
RadEditor's Modules - special tools used to provide extra information such as Tag Inspector, Real Time HTML Viewer, Tag Properties and other.

Blog Search


  • 2015
    • November (17)
    • October (16)
    • September (16)
    • August (14)
    • July (18)
    • June (18)
    • May (23)
    • April (19)
    • March (21)
    • February (20)
    • January (16)
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010