The Warc Blog

The Warc Blog

New on Warc: Trends, Recommended Cases and more
 
James Aitchison, Director, Warc
 
James Aitchison

A new Trends section brings together our own analysis with material from trusted providers to offer insights into the latest developments affecting consumers, brands and markets.

This includes our latest report on Shopper Marketing: subscribers can view a full version and summary version, while non-subscribers can view a free sample version.

Equally, a new Recommended Cases series illustrates how leading brands achieve key marketing objectives. Each report focuses on a specific industry sector and campaign objective, summarising a group of key case studies.

Read an overview of all this new content and associated enhancements to our service – and let us know what you think via our online survey.

Admap: Multi-screen planning

With TV watching now commonly supplemented by smartphone, tablet and laptop use, Admap turns its attention to the challenges of media planning in a multi-screen age.

The lucrative second screen (open access) argues most companion activities to TV viewing (like social media and shopping) will take place on portable screens rather than “connected TVs”.

Maximise audience response outlines a methodology for TV plans to combine traditional television with online video, while Are screens neutral? offers a view from P&G Asia on crucial aspects of audio-visual planning.

Finally, Multi-screen measurement addresses measuring audiences across devices and The lure of Social TV looks at the opportunities for brands to leverage consumers’ increasing use of social media within their viewing behaviour.

Browse the full issue at warc.com/admap.

Cannes Creative Effectiveness Lions

The second annual Cannes Creative Effectiveness Lions offer great insight into the contribution of creativity to business results.

The cream of the 2012 crop includes Axe/Lynx which took the Grand Prix for BBH’s global launch of a new variant, as well as other Lions’ winners such as Snickers, Bundaberg Rum, Febreze and Chrysler.

Browse all the entries for worldwide examples of creative effectiveness and watch our video interviews with two of the judges for an inside track on makes a winning campaign.

For more on Cannes, see our reports from the 2012 Festival.

Warc Prize for Innovation

BV McCann Erickson's campaign for Rom, the Romanian chocolate bar, has won the $10,000 Warc Prize for Innovation.

It beat off strong competition from runner-up FARC Operation Christmas and the other shortlisted cases.

Browse all the entries.

Events round-up

In addition to Cannes Lions (see above), our recent conference coverage includes reports from ad:tech (Singapore), ARF Audience Measurement (New York) and the GMIC mobile event (Beijing).

Browse all our conference reports by region and topic in our redesigned Event Reports section.

Jay Chiat Awards

The 4A's Jay Chiat Awards recognise brilliant strategic thinking and are open to strategy professionals in any market and communications company worldwide.

The entry deadline for the 2012 competition is Friday, July 13.

You can get full details from jaychiatawards.com and inspiration from the 2011 winners on warc.com.



Subjects: Marketing, Consumers, Awards

05 July 2012 15:27
 

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