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The Warc Blog

Infographic: Social Media Strategy
Katherine Kam, Designer and Production Editor, Warc
Katherine Kam

Is your social media strategy working?

That's the question many marketers are asking, as they try to assess the value of a brand's Facebook fan or Twitter follower. Putting some kind of metric on social media has become the Holy Grail of digital media companies and media planners. We still lack a clear set of metrics for social media but we are learning increasingly more about how social media can be used well.

With 96% of marketers increasing spend on social media but only 23% thinking that the channel delivered a good return on investment, Warc Trends set out to summarise what makes a good social media strategy at a glance.

What do you consider to be the value of a fan?
What do you consider to be the value of a fan?
Increased loyalty
Deepened engagement with our brand
Increased long-term spend on our brand
Assessment of ROI from social media fanbase
How much is a Facebook fan worth?

This infographic was created using content from the
Warc Trends 2012 Toolkit. Not a subscriber? You can download the summary version.

Subjects: Digital, Marketing, Data

05 March 2012 10:19

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