Are advertising campaigns burning brighter but dying younger? Jeremy Edwards and Dan Southern ask if it's a theory worth investigating
Perceived wisdom has it that that product lifecycles are turning ever faster. It's a trend that's spearheaded by the IT, telecoms and consumer electronics sectors, but actually affects most industries. New products seem to appear and disappear with increasing rapidity.
In a world where products wear-out faster and faster, it's worth asking whether advertising too has now has a shorter shelf life.