Last week it was announced that iAds - ads within iPhone and iPad apps - were finally coming to Europe, over 6 months after the initial announcement of iAds in the US.
iAds were initially announced in a blaze of publicity by Steve Jobs in April, and were immediately predicted by many to be likely to revolutionise mobile advertising by offering previously unseen engagement and creativity.
The iPad launched last week - here are a few initial thoughts:
It's for consumption, not creation. It's a big version of the iPod Touch, not the iPhone. Perfect for watching stuff on, with some other functiuonality like email, but not a computer. But... Most people don't need a computer. Whenever I travel I see lots of families taking laptops on holiday with them (I see this when they go through security). The iPad is for them.