Warc needs you to decide the winner of the Popular Vote in the Warc Prize for Innovation 2013. This will be awarded to the long-listed entry with the highest combined total of likes for its video on our Vimeo page and downloads of its case study on Warc.
Heavy downloading on Warc of the IKEA Human Coupons case study from Leo Burnett has catapulted it from the bottom of the Vimeo popularity rankings to the top of the all-important combined rankings.
Thanks to our friends at the Cannes Lions for posting up our free analysis of the 2011 Creative Effectiveness Awards.
Warc subscribers can also visit our awards landing page for the analysis as well as all the entries from this year's competition. Or they could try the Warc Prize for Asian Strategy page.
The looming double-dip global recession will one day seem a minor economic ripple compared to the migration of some 3.5bn people from rural to urban communities worldwide during our lifetimes.
This is quite a subject to chew off with the first expresso of the day. But in the latest of its "Big Ideas Breakfasts", Flamingo, the brand and insight consultancy, and Doug Saunders, author of Arrival City, a non-fiction account of urban migrants, provided striking obsevational insights into the coping strategies, sacrifices, aspirations and problems of these marginal communities round the world.
Thinkbox, the UK commercial television industry body, recently presented best practice from different strands of branded TV content, including the nascent world of UK television product placement.
Although product placement is well established in markets such as the US (where some estimate it accounts for up to 5% of TV advertising spend), it has only been permitted in the UK since the spring of 2011.
The full report on the event is available on the main Warc subscription site. However, here's a free summary of the best practice tips.
The shortlist for the inaugural Cannes Creative Effectiveness Lions - for which Warc is the knowledge partner - is out.
But how do the judges' choices compare to the very unscientific current list of the most popular Creative Effectiveness papers according to downloads on warc.com?
Judge for yourself by browsing all the published papers on Warc now before the winners are announced at the weekend.
What makes a story worth sharing? How can brands learn to create stories worth sharing on social media? And how can they learn to interpret the stories being shaped by the steady stream of live customer data flowing out of social media sites?
The Social Media Influence 2011 conference may not have yielded conclusive answers to these questions. But it did showcase the variety of ways brands are wrestling with such dilemmas.
Is there a failsafe formula to capturing an APG Creative Strategy award? Probably not, but the APG UK's series of events to demystify the judging process continued yesterday with some more advice for would-be gong-winners.
JWT's Guy Murphy, chairman of the 2009 awards, kicked off by asking: "Have you read last year's winners?" Only a few had. However, the papers have been well read on warc.com and the most downloaded are not necessarily the 2009 judges' top picks.
Attention planners! Now may be the time to hunt down that out of work actor friend and brush up those camera skills.
For the APG UK has announced that the live presentations made by the entrants for this year’s Creative Strategy Awards will be filmed and made available on its new website. And there were more new competition features announced at yesterday’s launch event for the 2011 awards.
Lots of interest in the Warc Prize, though we might need some help from our Russian, Romanian and Portuguese subscribers to translate dispatches such as these.
To reiterate, entries for the $10,000 cash can come from any country, but must be in English.
Marketing teams might invest a lot of time devising new metrics ("participation", anyone?).
Yet a survey of almost 200 senior executives tells a different story about how such measures are perceived in boardrooms.
The results, shown below, are fascinating, if slightly despair-inducing reading for some advocates of trendier, new brand measures.