My colleague Andy Stubbings went to hear Taschen Books' Julius Wiedemann talking about publishing's rocky road to a digital future recently, and it turns out that the industry has something to learn from Elizabeth Kubler-Ross's five-stage model of grief: (Denial, Anger, Bargaining, Depression, Acceptance).
As he writes, "It wasn't exactly clear from the talk where publishing is on the DABDA
journey (inevitably, the projector was malfunctioning), but it appears
we have gone past Denial ("Of course the traditional newspaper model is
viable!") through Anger ("How dare people find information for free that
they used to have to pay for!"), and is now somewhere into Bargaining
("OK, you can read all our magazines as much as you want online, but
only by subscribing to our 'digital newstand' via your iPad")."
Bradley Wiggins just keeps on winning – in a way never seen before by a British cyclist. And for those of us who have been following cycling for years, it's still a surprise. Yesterday's time trial gold was the cherry on top of the huge cake represented by his Tour de France win. But it also reminds us that winning is a team business.
When British Cycling's Performance Director Dave Brailsford launched the Sky road racing team in 2009 and announced that it would produce a British winner of the Tour de France within five years, most long-standing cycling fans were disbelieving. For all of Brailsford's success in track cycling, le Tour was a very different proposition.
It's easy to get wrong-footed by the speed at which social networks are growing. How should marketers or advertisers respond? Are we going to get left behind? Over at The Futures Company blog this week, my colleague Alex Steer has been previewing some new analysis we've done on both the constants in social media, and the points of tension - the 'pivot points', as we've called them.
The constants first: social media is social, and will remain so. We've boiled this down to Four Cs. People use online channels to communicate (stay in touch), to create/curate (originate and pass on content with their stamp of approval), to collaborate (work towards shared objectives), and to consult
(give and receive information, advice and opinion). These four
activities are the heart of the user value in the online space.
Watching The Social Network again on DVD I was reminded of my trip to see it in the cinema. The film itself, of course, portrays one of the founding myths of social media: the outsider who uses his mastery of code to set information free and bypass those in power and authority as he goes. But digital technologies are also about control.
In the film, the striations of Harvard University sharply reflect those of America at the gilded end of a gilded age, as money and class wrestle with the liberating demotic potential of the internet. At the cinema, I had a problem with my tickets; by mistake, we’d been sold tickets for another film. But the cinema’s management system didn’t allow the woman on the ticket desk to change them without an authorisation code from her manager, who was nowhere to be found. Anything but liberating. Eventually, as the clock clicked down to the start time, I had to tell her that I wasn’t going to miss it because of the cinema chain’s management system.