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> ADRES2010 Agenda
We regret that for copyright reasons we are unable to publish some of the presentations.
Chairman’s opening remarks
INNOVATION, CREATIVITY AND CHANGE
Social Media and new rules of engagement for advertising in 2011
From marketing to engagement
Bought, owned and earned social media
Advertising recall and purchasing intent
Measuring the value of engagement
EMEA Measurement and Insights Specialist, Facebook
Re-thinking metrics and advertising effectiveness
Comparing current and future ingredients of effective advertising research
How is research keeping pace with sensory overload and increasing consumer filtering?
Tracking value and response to advertising across multiple channels
What you need to cope.
Worldwide Strategic Planning Director, Publicis
How leading marketers are addressing the latest advertising research challenges
Are traditional methodologies still able to meet the needs of today's clients?
Which tools and techniques are proving to be most valuable?
Getting closer to consumer purchasing decisions
Research across a diverse channel mix
What brand owners want from advertising research
Senior Manager, Global Brand Insights, Vodafone
Consumer Planning Director, Diageo
Insight Lead for Personal Care Europe, Kimberly Clark
DIGITAL AND CROSS-MEDIA MEASUREMENT
Real-time research using social media
Monitoring online conversations about your brand
Measuring the impact of social media including blogs, forums, social networking sites and Twitter
Using results to fine-tune your campaign on the fly
, Founder, Trufflenet
Researching non-traditional campaigns
Disaggregation: The changing face of media
Digital campaigns: Which research techniques work best?
Assessing brands involvement in social media research
Combining metrics from traditional and new research techniques
Director, Virtual Surveys
Cross-media measurement: Integrated 360 degree advertising models
How to measure the brand impact of your ads online and across all media
Understanding the impact of each channel – offline, online, social media and mobile
The relationship between survey responses and actual behaviour
Building the optimum research, communications and media strategy
Senior Vice President & Analytics Officer, Synovate
Q & A
NEW TOOLS AND TECHNIQUES
Pre-testing in the modern world ... Understanding campaign criteria for in-market success
Pre-testing can accurately predict advertising success, if you measure what matters with the right audience
Applying experience and well-validated measures to today’s media world
How qualitative and qualitative can work together
Chairman Ipsos ASI UK and Northern Europe
Behavioural economics and advertising research
Using behavioural economics to predict consumer behaviour
Getting a fuller picture of price perception and arbitrary coherence
Finding out how behaviour can be a measure and indicator of ROI
Dr Nick Southgate
Behavioural Economics Consultant, IPA
Emotions and engagement: Who cares wins...
Why engagement trumps sample size
Which ads have the emotional ‘it factor’: the power of viral viewing?
Understanding consumers' emotional response to brands and advertising
Collaboration, co-creation, crowdsourcing: Increasing engagement with your brand
Managing Director, Spring Research
Q & A
Neuroscience: Plugging the gap in traditional advertising research
Supplementing existing advertising research tools with neuroscience
Experiments and different perspectives on how consumers respond to advertising and brand communications
Who is using neuroscience and what have they learnt?
Will it replace advertising awareness research longer term?
Head of Innovations, Millward Brown
Going biometric: Integrating new technologies into the research process
? Why go biometric? How are researchers using it to discover new insights?
? Eye tracking and other biological measures
? Blending biometric indicators of advertising response with other research tools
Dr Carl Marci
CEO and Chief Science Officer, Innerscope Research, Inc, USA
Q & A and Chairman’s round up
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