On a day that had clearly confirmed the arrival of word of mouth at marketing’s top-table, it was a fitting finale for WOM UK president and chairman of the judges Steve Barton to announce the winners of WARC’s inaugural Word of Mouth Marketing Awards.

The 2008 Award winners (from left):
Leah Tennant (Naked), Steve Barton (WOM UK and chairman of the judges), Fiona Blades (MESH Planning), Lee Goodger (1000heads), Hamid Habib (ZenithOptimedia), Ivan Palmer (Wildfire), Juliet Descamps (1000heads)

Here are the winning case studies, the shortlisted papers and the full list of entrants – all of which can be viewed in full by WARC subscribers.

To view this conference report in full you need a WARC.com subscription. Subscribers can log-in now.