John Griffiths, Planning Above and Beyond, reports on WOM UK's 'How To' Word of Mouth Marketing Workshop. Among the topics under discussion were how to identify "influencers", using brand agents, establishing a suitable budget and how to measure the payback from word of mouth. But John opens his report with a mini-experiment all of his own ...

Listen to a podcast where speakers from the Word of Mouth Marketing Workshop discuss the presentation immediately prior to their own.

Listen to a second podcast where the speakers from the event assess the talk which came after their own.

Look who’s talking. And laughing

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