Word of Mouth Marketing Workshop

The blog of WOM UK's 'How to' Word of Mouth Marketing Workshop
11 March 2008, London

Word of mouth: how to reach consumers and marketers
John Griffiths
17 March 2008

John Griffiths, Planning Above and Beyond, reports on WOM UK's 'How To' Word of Mouth Marketing Workshop. Among the topics under discussion were how to identify "influencers", using brand agents, establishing a suitable budget and how to measure the payback from word of mouth. But John opens his report with a mini-experiment all of his own ...

Trial by podcast: how reliable is word of mouth?

I'm not sure how pleased the speakers were when I put them on the spot and asked them to describe the presentations immediately before and after their own. But I can assure you, and them, it was all done in the name of word of mouth marketing science. So how well did they remember those other sessions and how accurately could they describe them back to me? Just listen below:

Listen to a podcast where speakers from the Word of Mouth Marketing Workshop discuss the presentation immediately prior to their own.