WARC Online Research


Chris Forrest reports from WARC's Online Research Conference, London, on Thursday March 15 2007.

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Afternoon session:
Online data, social media, mobiles and Second Life research
Chris Forrest
London, Friday, 16 March 2007, 13:23

 

Fusing offline qual with online quant

 

John Pawle and Simon Patterson from QIQ and CRAM showed a way of engaging people online with a qual/quant hybrid study which we are clearly going to see much more of.

 

It seemed as though most of the insights came from offline qual and we’re verified developed through online quant.

 

 

Who’s the researcher? The case of the Peugeot 1007





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Posts from WARC Online Research

Afternoon session:
Online data, social media, mobiles and Second Life research
Friday, 16 March 2007, 13:23
Comments (1)

Morning session:
Panel participants, customisation and quality contol
Friday, 16 March 2007, 12:48

The conference agenda
Thursday, 09 March 2007





WARC Online Research reporters

Chris Forrest

Partner,
The Nursery









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