WARC Media Research Conference 2006


Andrew Green and James Aitchison reported direct from Warc's Media Research Conference, London, on Thursday November 23 2006.

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Pre-lunch session: The press, digital BBC & an OOH update
Andrew Green
London, Fri Nov 24, 10:48


Guardian calls for NRS to measure total audience

Andre McGarrigle , Head of Ad Planning at Guardian News and Media, called on the National Readership Survey to embrace the new digital world and to measure audiences to media brands like the Guardian from wherever they come.

These days, he demonstrated, people consume the



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Posts from Media Research

Afternoon session: engagement, the long media tail & panel discussion
Fri Nov 24, 11:14

Pre-lunch session: The press, digital BBC & an OOH update
Fri Nov 24, 10:48

Opening session: TV ratings & networking with youth
Fri Nov 24, 10:15

Conference details and agenda






Media Research reporters

Andrew Green

Director of Strategic Insights,
Zenith Optimedia.




James Aitchison

Editor of Warc







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