WARC Measuring Advertising Performance Conference 2007


Chris Forrest and James Aitchison report direct from Warc's Measuring Advertising Performance Conference, London, on Thursday February 1 2007.

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The close: IPA cases, Touchpoints ROI and the trouble with numbers
Chris Forrest
London, Friday, 02 February 2007, 17:34

Lawrence Green: Demonstrating advertising effectiveness

 

Introducing a series of case studies, Lawrence Green (convenor of the judges for the 2006 IPA Awards) suggested best practice advertising to be:

  • Sitting media at the top table from the start




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Posts from MAP 2007

Chairman's summary
Friday, 02 February 2007, 18:48

The close: IPA cases, Touchpoints ROI and the trouble with numbers
Friday, 02 February 2007, 17:34

The Afternoon: Brand experience, measurement and KPIs
Friday, 02 February 2007, 16:05

Post-coffee: the financial analyst's view, plus online measurement
Friday, 02 February 2007, 13:05

The opening: Ads in markets and brands on the Board
Friday, 02 February 2007, 11:48

Conference agenda and details
30 January 2007, 09:32





MAP 2007 reporters

Chris Forrest

Partner,
The Nursery





James Aitchison

Editor of Warc








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