Martin Deboo – it’s a long way to the City from Soho

Opening the post-coffee session, we had Martin Deboo (in his city suit) who set about challenging some of the myths held by marketers about the financial and investment community.

Myth 1: The City is short-term

Share prices actually show that the City believes companies such as P&G will grow earnings per share for years to come. Post dotcom investors are fixated, he said, on the ability of consumer goods companies to grow their revenues profitably and organically – which is the ultimate measure of