Back to MAP again

Last time I came to MAP it was in a long corridor at The Waldorf, which felt like an aeroplane fuselage.

Today we wafted in to the banqueting room of the JamiroquaiCarltonTower to the sound of Vivaldi’s Four Seasons. A comfortable room with its blinged-up chandeliers.

Roderick White, Admap ‘s editor and chairman for the morning session, was wearing his best summer ‘our man in Havana’ suit – a reminder, he said, that global warming was real (and that we’d just finished one of the mildest Januaries on record). Anyway, he promised that today would show us how to put an evaluation programme together.