WARC Measuring Advertising Performance Conference 2007



Chris Forrest and James Aitchison report direct from Warc's Measuring Advertising Performance Conference, London, on Thursday February 1 2007.

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Conference agenda and details

London, 30 January 2007, 09:32

Below is the agenda of WARC's Measuring Advertising Performance 2007 conference, London, 1 February.

 

Reports of the day will be posted on this blog on 2 February.





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Posts from MAP 2007

Chairman's summary
Friday, 02 February 2007, 18:48

The close: IPA cases, Touchpoints ROI and the trouble with numbers
Friday, 02 February 2007, 17:34

The Afternoon: Brand experience, measurement and KPIs
Friday, 02 February 2007, 16:05

Post-coffee: the financial analyst's view, plus online measurement
Friday, 02 February 2007, 13:05

The opening: Ads in markets and brands on the Board
Friday, 02 February 2007, 11:48

Conference agenda and details
30 January 2007, 09:32





MAP 2007 reporters

Chris Forrest

Partner,
The Nursery





James Aitchison

Editor of Warc








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