WARC Measuring Advertising Performance Conference 2007



Chris Forrest and James Aitchison report direct from Warc's Measuring Advertising Performance Conference, London, on Thursday February 1 2007.

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Chairman's summary
Roderick White
London, Friday, 02 February 2007, 18:48

You'll find all the detailed posts from this year's MAP via the grey panel on the right. But here are my brief reflections from chairing the day.

The search for answers

 

You don’t go to a conference on accountability expecting to get all the answers. There are too many of them, and – almost certainly – no single answer, as the



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Posts from MAP 2007

Chairman's summary
Friday, 02 February 2007, 18:48

The close: IPA cases, Touchpoints ROI and the trouble with numbers
Friday, 02 February 2007, 17:34

The Afternoon: Brand experience, measurement and KPIs
Friday, 02 February 2007, 16:05

Post-coffee: the financial analyst's view, plus online measurement
Friday, 02 February 2007, 13:05

The opening: Ads in markets and brands on the Board
Friday, 02 February 2007, 11:48

Conference agenda and details
30 January 2007, 09:32





MAP 2007 reporters

Chris Forrest

Partner,
The Nursery





James Aitchison

Editor of Warc








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