
Chairman's summary Roderick White London, Friday, 02 February 2007, 18:48 You'll find all the detailed posts from this year's MAP via the grey panel on the right. But here are my brief reflections from chairing the day. The search for answers
You don’t go to a conference on accountability expecting to get all the answers. There are too many of them, and – almost certainly – no single answer, as the | Posts from MAP 2007 Chairman's summary Friday, 02 February 2007, 18:48 The close: IPA cases, Touchpoints ROI and the trouble with numbers Friday, 02 February 2007, 17:34 The Afternoon: Brand experience, measurement and KPIs Friday, 02 February 2007, 16:05 Post-coffee: the financial analyst's view, plus online measurement Friday, 02 February 2007, 13:05 The opening: Ads in markets and brands on the Board Friday, 02 February 2007, 11:48 Conference agenda and details 30 January 2007, 09:32 |
