This was the second year of 'Research Idol' - the talent contest in which six researchers had to talk unaided for three minutes to a panel of three judges.

At the grand final on Friday morning, when six had become three, the finalists were asked to identify the one key theme from Congress 2009 which, in their opinion, would enable market research to live up to the challenge that it had set itself when it arrived in Montreux three days before: Leading the Way - ethically, responsibly and creatively'.

Praveen Shekar from Dexterity India was first to the stage, who