ESOMAR CONGRESS 2007, BERLIN

WARC is the official knowledge partner of the ESOMAR Congress 2007, reporting on the proceedings daily from 17-19 September 2007. And we want your input as well. Submit comments using the form beneath each post.

Monday morning: Oscar-winning market research
James Aitchison
Monday, 17 September 2007, 13.30

I wasn’t quite sure why Florian Henckel von Donnersmarck – the unfeasibly tall film director with an equally unfeasibly long name – was cued to give the first keynote address.

But that only lasted a few minutes into his inspiring and amusing account of how sheer belief and determination enabled a young film graduate to produce an Oscar-winning movie against all the odds – and how market research played a key role in the

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Welcome to the ESOMAR Congress 2007 Blog
Friday, 24 August 2007

ESOMAR Congress 2007 is being reported on by:

Roderick White

Editor of Admap magazine

James Aitchison

Editor of Warc

Stephen Phillips

Spring Research