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ESOMAR CONGRESS 2007, BERLIN




WARC is the official knowledge partner of the ESOMAR Congress 2007, reporting on the proceedings daily from 17-19 September 2007. And we want your input as well. Submit comments using the form beneath each post.

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Monday morning: history, present trends and a guide to India and China
Roderick White
Monday, 17 September 2007, 13.00

ESOMAR’s jubilee 60th Congress began in festive mood at Berlin’s Intercontinental Hotel, with music (from pop to Beethoven) from the girls of the Berlin Radio Children’s Choir, set to a backdrop of enticing ecological images. This signaled the start of a programme of some 40 papers (a total slightly beyond the scope of the WARC team to report in full – our apologies in advance to those who miss out) assembled by a committee headed by Brainjuicer’s John Kearon.



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ESOMAR Congress 2007 is being reported on by:


Roderick White

Editor of Admap magazine





James Aitchison

Editor of Warc





Stephen Phillips

Spring Research







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