ESOMAR CONGRESS 2007, BERLIN

WARC is the official knowledge partner of the ESOMAR Congress 2007, reporting on the proceedings daily from 17-19 September 2007. And we want your input as well. Submit comments using the form beneath each post.

Tuesday afternoon: segmentation and the wisdom of crowds
Roderick White
Tuesday, 18 September 2007, 20.50

Case studies in segmentation

After a lunch break courtesy of Synovate, in an elegant setting with views over the city, including the last remnants of the Berlin Wall, I was back in the main hall, where I caught the last two papers of a session presided over by Richard Ebenbeck, of Wrigley Germany.

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Tuesday afternoon: segmentation and the wisdom of crowds
Tuesday, 18 September 2007, 20.50
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Monday morning: Oscar-winning market research
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Monday morning: Petcha Kucha and the 20 problems facing today’s market research
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Welcome to the ESOMAR Congress 2007 Blog
Friday, 24 August 2007

ESOMAR Congress 2007 is being reported on by:

Roderick White

Editor of Admap magazine

James Aitchison

Editor of Warc

Stephen Phillips

Spring Research