ESOMAR CONGRESS 2007, BERLIN

WARC is the official knowledge partner of the ESOMAR Congress 2007, reporting on the proceedings daily from 17-19 September 2007. And we want your input as well. Submit comments using the form beneath each post.

Monday afternoon: philosophy, table hockey, Cadbury and strategy
Roderick White
Monday, 17 September 2007, 21.35

Aristotle and table hockey

After lunch, another keynote, from Lou Marinoff, who describes himself as a philosophical counselor and consultant, but is most interesting when interpreting ancient philosophy into modern situations. He based his talk today on the ABC, represented by his latest book – Aristotle, Buddha and Confucius.

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ESOMAR Congress posts

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Wednesday, 19 September 2007, 14.00

Wednesday morning: Congress awards
Wednesday, 19 September 2007, 13.35

Wednesday morning: web 2.0, online insight and Netvibes
Wednesday, 19 September 2007, 13.15

Tuesday afternoon: segmentation and the wisdom of crowds
Tuesday, 18 September 2007, 20.50
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Tuesday afternoon: research and the business case – Philips, Dove and adidas
Tuesday, 18 September 2007, 20.35

Tuesday morning: moving research forward
Tuesday, 18 September 2007, 13.50

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Tuesday, 18 September 2007, 13.50

Tuesday morning: developing new talent and measuring emotions
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Monday afternoon: philosophy, table hockey, Cadbury and strategy
Monday, 17 September 2007, 21.35

Monday afternoon: managing brands and the qual-quant fusion
Monday, 17 September 2007, 21.20

Monday morning: Oscar-winning market research
Monday, 17 September 2007, 13.30

Monday morning: history, present trends and a guide to India and China
Monday, 17 September 2007, 13.00

Monday morning: Petcha Kucha and the 20 problems facing today’s market research
Monday, 17 September 2007, 11.59

Global research in good shape
Wednesday, 12 September 2007, 10:35

Welcome to the ESOMAR Congress 2007 Blog
Friday, 24 August 2007

ESOMAR Congress 2007 is being reported on by:

Roderick White

Editor of Admap magazine

James Aitchison

Editor of Warc

Stephen Phillips

Spring Research