ESOMAR CONGRESS 2006, LONDON



WARC is the official knowledge partner of the ESOMAR Congress 2006, reporting on the proceedings daily from 18-20 September 2006. And we want your input as well. Submit your comments using the form beneath each post.

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Wednesday morning: Connecting with consumers
Peter Mouncey
London, Wed Sept 20, 20:43

'Delegates Choice': what a great idea for the final morning, when there were re-runs of deveral papers selected from those that had been voted as the best papers at other ESOMAR events during the past year.

Two of these focused on the role of market research in aiding new product development and design, but from totally different perspectives.

People-driven innovation

Stephanie Un of Philips Design gave a brilliant account of how Philips had implemented what she called, 'people driven innovation'. She described the development of



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ESOMAR





ESOMAR Congress 2006 is being reported on by:


Roderick White

Editor of Admap magazine





Peter Mouncey

Editor of the
International Journal of Market Research




James Aitchison

Editor of Warc







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