ESOMAR CONGRESS 2006, LONDON



WARC is the official knowledge partner of the ESOMAR Congress 2006, reporting on the proceedings daily from 18-20 September 2006. And we want your input as well. Submit your comments using the form beneath each post.

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Tuesday afternoon keynote - researchers as archaeologists?
Peter Mouncey and Roderick White
London, Wed Sept 20, 08:32

Focus on things, not consumers

The Programme Committee once again insured that the afternoon of formal papers finished on an entertainment high, with Unilever once more taking centre stage (is it the training, or something in the water?).

The



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ESOMAR





ESOMAR Congress 2006 is being reported on by:


Roderick White

Editor of Admap magazine





Peter Mouncey

Editor of the
International Journal of Market Research




James Aitchison

Editor of Warc







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