Worldwide Multimedia Measurement, June 2008
 Wednesday afternoon - Continuing the 360 approach Laura James Thursday 5 June, 10:48
William Havlena and Alex Kalluf (Dynamic logic) opened the post-lunch session with a reminder of why we need cross-media norms, including:
- The increasing need for accountability - Data for fast decision-making - Different targeting abilities across media | PostingsWednesday afternoon - Continuing the 360 approachThursday 5 June, 10:48 Wednesday morning: Apollo is dead, long live single source Wednesday 4 June, 13:48 Tuesday afternoon: widgets and global research technogies Wednesday 4 June, 10:48 Tuesday Morning: tuning touchpoints Wednesday 4 June, 08:48 Monday afternoon: from print to RFID, via in-store and eye-tracking Tuesday 3 June, 10:34 Monday morning: mobile, the P&G view and outdoor Monday 2 June, 15:48 Virtual friends and real mistakes Monday 2 June, 09.39 Regular reports from WM3, coming soon 30 May 2008 WM3 2008 is reported by: Laura JamesMedia Editor, Warc  Manfred MareckManaging Director, Research Marketing |
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